25 years of experience in international (global) market research and innovation management. Previously held management and leadership positions at Kraft Foods (now Mondelez) and Reckitt Benckiser, also worked as Chief Executive Officer at the consulting firm MRC Managing Research for Companies. Managing Director at tct – thyssen consulting & training since 1st of October 2019.
My services mainly revolve around outsourced market research for my clients, market research consulting, and training. My goal is to help you make the right business decisions based on the findings of your market research studies and the understanding of your customers.
If you’re looking for professionalism, many years of experience, and expertise in the international market research market, coupled with pragmatism and an implementation-oriented approach for your market research projects, then tct is the right service provider for you. Get in touch and we can get to know each other in a personal conversation. I look forward to hearing from you.
Benefit from my extensive market research experience as well as many years of experience in business consulting .
Strategic market research planning & project management
Professional consulting and strategic planning of your research activities.
Market research consultancy
Special consulting projects revolving around consumer insight, market research, and innovation management.
Design and implementation of practice-oriented
training courses & workshops that focus on your customers’ needs.
Marketing and market research training
Interactive training courses focusing on consumer insight, drafting concepts, and market research.
Innovation and brand workshops
Customised workshops on consumer insight, innovation management, concept development, and brand positioning.
tct fields of activity
““…Wolfgang Thyssen helps me to get a clear picture of the business ...”Daniel MiddendofConsulting, marketing, and management, owner & CEO
As Interim Manager of Marketing and Sales, I often deal with companies that don’t know their target group very well. Wolfgang Thyssen is a very competent point of contact in all areas of market research. Excellent support and outstanding industry expertise in all areas of industry, trade, and services are just a phone call away.”
““… the professional level as global FMCG companies, even with a relatively small budget ...”Christoph QueisserInternational spirits company, CEO
The value of the service offered by Wolfgang Thyssen often isn’t visible at first glance. Based on many years of collaboration, two aspects make his work as a service provider stand out: 1. Wolfgang Thyssen does an excellent job in the role of the objectively critical but also constructive sparring partner 2. As a medium-sized company, you can benefit from the professional level of global FMCG companies, even with a relatively small budget, thanks to outsourced market research.”
““... extensive market research competence as the foundation for the strategic direction…”Michael NelsConsulting, marketing, and management, owner & CEO
I am happy to recommend a collaboration with Mr Thyssen if you’re in need of comprehensive market research expertise. Over the course of our joint projects, I always received quick support for complex matters which led to the answers I needed as the basis for strategic orientation.”
““... The concept is great ...”Miles RitsonGlobal brand consulting company, founder & CEO
tct doesn’t conduct the research themselves, but instead act like your own market research department without the overheads! That means they don’t have their own methodologies to be tied to, but instead can be challenging, creative and fully hands on in sourcing the best possible agency to deliver the job for you. Wolfgang Thyssen is one of the most insightful research thinkers I have met.”
““… independent and shrewd advice …”Michael ZolloConsulting, marketing, and management, founder & CEO
I have worked with Wolfgang Thyssen on various projects for over a decade. The focuses of these projects have ranged from market research planning and procurement through to results analysis and strategy development. Every time, I look forward to his independent and shrewd advice.”
““... Don’t expect the typical agency “yes-men” here. If you’re looking for sparring partners who deliver the highest market research quality...”Markus KirschGlobal security technology company, Director of Strategic Marketing Security Group EMEA
With Wolfgang Thyssen, you can be sure that you’ll have an extremely competent and service-oriented partner by your side for all matters revolving around market research – a partner who doesn’t just carry out market research one way or another, but helps you achieve high-quality, business and decision-relevant result. Mr Thyssen achieves this through excellent methodological skills, quick business understanding, high flexibility, and pragmatic solutions. During collaborations, Wolfgang Thyssen always delivers outstanding decision-making tools and demonstrates the ability to quickly get to the heart of complex relationships again and again. Don’t expect the typical agency “yes-men”. If you’re looking for sparring partners who deliver the highest market research quality, then tct is just right for you. For your business and for concrete results on the market that don’t rely on chance.”
““... brought impressive collections of ideas to light again and again. These are helping us prepare for the future...”Dr. Peter DelwingGlobal lifestyle brand for fine dining and sanitary ceramics, Head of Innovation, Idea Management, and Business Development
Even though we have a strong brand, we can only stay one step ahead of our low-price competitors if we offer consumers convincing innovations. It wouldn’t have been possible to achieve such an extraordinary innovative success as receiving the “Innovationspreis der Deutschen Wirtschaft” (“German Business Innovation Award”) for our NewWave dishes without involving customers intensively and early on. The workshops on idea generation that we ran together with Mr Thyssen resulted in impressive collections of ideas again and again. These are helping us prepare for the future.”
““... the innovation workshops for finding ideas have proven more than effective ...”Bruno BarroGlobal manufacturer of batteries & flashlights, International Senior Brand Manager
Differentiation through innovation always constitutes a major challenge for product development. The hard part: finding the right balance between the extraordinary and consumer benefits, whether in the design, functionality, or the use of new technologies. Here, the innovation brainstorming workshops with Mr Thyssen have proven more than effective: due to the proximity to the target group on the one hand, and the team members that come from different specialist fields on the other. We have already been able to implement the first ideas from the innovation workshop. They have been received very positively on the market thanks to their uniqueness.”
““... completely won us over ...”Michael DöllGlobal sweets manufacturer, Group Brand Manager Confectionary
We were very impressed by the professionalism of the process as well as the preparatory and follow-up work for the brainstorming workshop. The close involvement of consumers right from the start completely won us over.”
““... excellent specialist knowledge, coupled with realistic assessments, honest feedback, and a reliable can-do mentality ...”Sandra QuellhorstEuropean parcel shipment, Customer Experience Manager / Marketing
Even back when we were looking for a trustworthy and professional partner, it didn’t take long to convince us. Excellent specialist knowledge, coupled with realistic assessments, honest feedback, and a reliable can-do mentality helped us successfully implement a new approach with an extensive touch point analysis. An all-around perfect partnership. THANK YOU – for the pleasant cooperation as well.”
““…expertise and experience…”Felix BaurMarketing Strategy and Projects – Global supplier and service provider in the automotive industry
On behalf of the team, I would like to thank you for the very intensive, constructive, and target-oriented collaboration. Your expertise and experience have helped us considerably throughout the entire process.”
“„Super! Should be a mandatory training for all marketing colleagues! One of the best and most usefull trainings ever! Thank you very much!"Sven BratjeSales Director & Regional Coord. Europe – Global Manufacturer of Household Appliences
„Excellent training with real business relevance."
„My colleague told me to absolutely go there and he was right!"”